smarterBATHROOMS+

By Angie in Customer Stories Customer Stories | 4 minute read

smarterBATHROOMS+ is an Australian bathroom and kitchen renovation company based in Melbourne. They have been in business for more than 15 years and they have always maintained the same commitment to excellence that has put them on the map.

Background

smarterBATHROOMS+ is an Australian bathroom and kitchen renovation company based in Melbourne. They have been in business for more than 15 years and they have always maintained the same commitment to excellence that has put them on the map.

The numerous awards they have received are testimony to the high level of quality and superior customer service they offer.

Opportunity

You don’t stay competitive in a house renovation business for 15 years without adapting to the evolving customer needs.

When smarterBATHROOMS+ launched, showroom visits and phone calls were their only chance to wow customers.

Today, most of their clients find them and start communicating with them online. Even when a project is completed, smarterBATHROOMS+ know that delighting a customer is the key to getting referrals and glowing reviews — the two things any business needs most this decade.

smarterBATHROOMS+ use Infusionsoft and NetSuite to deliver the kind of communications their clients need.

Challenges

The only problem with using two excellent marketing automation solutions like Infusionsoft and NetSuite?

Integrating the two so that smarterBATHROOMS+’s personalized emails have maximum impact.

smarterBATHROOMS+ need to Tag specific records from NetSuite in Infusionsoft once the records will reach the following: 

  • Infusionsoft Tag A. Have reached halfway through a project; so they can email them to see how they are going
  • Infusionsoft Tag B. The project has completed + 1 week has gone by.

They need this segmentation in order to send their customers relevant emails at the relevant time.

This is where SyncApps by Cazoomi comes into play.

Solution

When smarterBATHROOMS+ reached out to us with this problem, we immediately knew what we had to do. We know that most integrations between Infusionsoft and NetSuite on the market are lacking in real personalization capabilities. This is why companies like smarterBATHROOMS+ reach out to us — so they can get real personalization and tailor-made configuration when it matters the most.

Here’s what we did at their suggestion (and what has now become a feature of the Infusionsoft to NetSuite integration that all our clients can enjoy):

SyncApps Sync Profile Configuration

  • In Step 1 of the Sync Profile, Use Customer Saved Searches for Infusionsoft Tag A and Tag B.
  • This way, specific records from NetSuite will be synced to Infusionsoft Tags via the specified Customer Saved Searches.
  • In NetSuite, the Customer Saved Search Filter is set to the date when the Project started and runs up to the current date.
  • Sync specific tags from Infusionsoft which can be found in Step 2 of the Sync Profile setup.
  • Not all Infusionsoft records will be synced back/create as new records in NetSuite. Only the records with the specified tags will be synced back to NetSuite.

Key Outcomes

  • NetSuite Customer Saved Searches are now synced to Infusionsoft with their corresponding tags – smarterBATHROOMS+ can now run specific email campaigns for each client whose projects are halfway done or fully completed.
  • Only specific Infusionsoft Tags are now synced to NetSuite.
  • smarterBATHROOMS+ now spends less time manually inputting tags and segmenting contacts from one solution to the other.
  • smarterBATHROOMS+’s clients are informed about the status of their project in due time and with no glitches — the staff won’t end up sending project details to the wrong customer.
  • smarterBATHROOMS+ can keep their customers happy and thus generate referrals and repeat business.

Need a similar integration feature for your mission-critical software? Don’t hesitate to reach out to us!