Eskaton
Background
Eskaton is a nonprofit that manages award-winning assisted living and senior living retirement communities in Sacramento. Why award-winning? Because they have been successful in their complicated mission: transforming the way aging is seen and the way senior citizens live.
Eskaton offers unparalleled standards of living in various types of communities, according to the needs and wants of each of their residents. From community activities to integrated medical services, rehabilitation, independent living, and the chance to explore new talents in your senior years — Eskaton has it all.
Opportunity
As a nonprofit, Eskaton relies a lot on its supporters. Luckily, more and more people are starting to realize that the standard of care for seniors is not what it should be. With people living longer and longer, these standards have to change, and our society is ready to contribute to making that happen.
Eskaton knows this. The way they have leveraged willingness to help people of all ages is testimony to that. But this doesn’t mean it’s an easy road: they still have to identify and reach those people who are ready to contribute to help seniors.
Challenges
Eskaton manages several residential and rehabilitation locations for seniors. On top of that, their stakeholder types are also very varied: on the one hand, you’ve got the seniors themselves who need their support and, on the other, people who are willing to donate to their cause. Plus, the seniors who are already part of the Eskaton community and need to stay up to date with new services, events, and more.
To manage all these stakeholders and locations, Eskaton uses Salesforce and Constant Contact. An excellent solution selection — but not enough if you really want to send laser-targeted messages.
You see, sending an email about a rehabilitation facility hundreds of miles away from a recipient’s address is a faux pas. And so is sending campaigns about assisted living to seniors or their families who have already expressed their interest in an independent living option.
Since we’re dealing with a very sensitive topic, the challenge isn’t only to have perfectly targeted marketing messages to get a better ROI. More than that, effective targeting is crucial, so you avoid offending and hurting your (potential) residents and their families.
Salesforce and Constant Contact separately could never achieve such in-depth targeting. And, unfortunately, neither can most of the Salesforce to Constant Contact integrations on the market.
This is where we proudly step in:
Solution
There are several reasons why SyncApps is the preferred integration provider for the nonprofit industry:
- Manage existing multiple systems effectively.
- Simplify processes so you can focus on strengthening connections with members, finding new donors, and delivering better services through Leads obtained from Marketing Automation Campaigns.
- Track time and money spent on projects and their progress using rules-based Field Mapping and Segmentation Features.
Reach out to the world. Integrate your Nonprofit or Institution and get an exclusive 50% off on all our pricing plans!
…and there is one VERY important reason why Eskaton also chose SyncApps. Remember the pandemic? Yeah, I’m sure you do! No one had it harder than senior living communities or nursing homes. All over the world, they were the number one place to get infected.
Still, Eskaton managed to keep things under control and even thrive during the pandemic. Their secret? Effective communication from day one.
How did they do it when they have to manage 12 locations during a pandemic? How did they manage not to send the wrong message about the wrong resident in the wrong facility to the wrong family?
Meet one of our most sought-after enterprise plan features that helped them easily manage their 12 Sync Profiles for Contacts in every Eskaton location. They integrate their Contacts in Salesforce to Constant Contact by Locations and thus they had a clear bird’s-eye-view over everything that was going on even in the hardest moments of the pandemic.
Their integration provider choice became simple: SyncApps is the only one that offers the possibility to segment any type of data from Salesforce to Constant Contact and back!
What else do you need to know to sign up?
OK, maybe a few more details about the Constant Contact for Salesforce Setup with Features Explained.
Key Outcomes:
This is how we helped Eskaton to thrive during the hardest months of the pandemic and beyond:
- Using Campaigns, List Views, or Marketing Lists to Sync Campaigns and Lists Members to Constant Contact. Check out here how to Automate your Marketing Campaigns using the List Sync Feature works
- Track their Marketing Metrics such as Opens, Clicks, Bounces back to Salesforce from Constant Contact Campaigns. Check out here how Marketing Metrics works
- Field Mapping helps them recognize what’s the relationship with every contact. Check out here how Field Mapping works.
- Since they manage many locations, Filtering and Segmentation helps them identify which community this contact belongs to. Check this link here how this feature works.
No more guesswork, no more communication errors that can cost you dearly. Better yet, SyncApps offers a 50% discount for nonprofit organizations. It’s our way of helping you help the world!
Need help setting up your nonprofit on SyncApps? Chat with our expert consultants today! It’s 100% FREE, much like a lot of our plans!
