Attracting visitors to your website is an essential step in making sales online but convincing them to stick around, convert and then come back is a whole other story.
Once a user has landed on your website, you need to engage them with your brand, build a relationship and provide them with value. Ultimately, it’s these things that will encourage not just an initial sale but long-term brand loyalty too.
Building a website that makes users want to return is crucial to establishing brand loyalty, and in this article, we’ll explore how you can use your website to build brand loyalty and turn visitors into customers.
With so many online brands out there for people to choose from, you need to ensure that yours stands out from the crowd.
A great way to make your brand stick in the minds of users is to build a strong relationship with them, something your website can help you achieve.
People will be much more likely to return to your website and become loyal customers if they feel an affinity and connection with your brand. Use a variety of channels to drive interaction and engagement. SMS marketing for ecommerce is a perfect omnichannel approach to integrate if you’re an ecommerce brand.
Your website shouldn’t just be a place for customers to make transactions. They should be able to use it to find out more about your brand, your story, and your expertise. Just as you might practice social media content planning, you should lay out a steady flow of quality content for your website. Whether you’re sharing news, writing blog articles, or creating videos, think of your website as another way to add value for your customers.
You can also use your website to encourage users to connect with you on other digital platforms too. Besides, AI can come in handy too. It can provide you with ideas for organizing brand activation events and give you a list of brand activation technology and devices that can facilitate that process.
Social media icons that link to your profiles encourage users to follow and interact with your social content whilst pop-ups, and sign-up forms can prompt visitors to sign-up to your email list. However, to achieve your business goals it’s crucial to explore the difference between inbound vs outbound marketing strategies and implement them both into your strategies.
Tracking user behavior on your website also helps to boost the relationship between you and them. Once you’ve understood how they are navigating and interacting with your content, you can begin displaying personalized content and product recommendations.
Similarly, offering a personalized live chat option on your website allows customers to talk directly to you, one of the best ways you can build a relationship and encourage brand loyalty through your website.
Including a live chat feature on your website, like this one on Nike, is a great way to build a personalized relationship with your audience.
Of course, you can only build a relationship with users if you’ve targeted the right people in the first place.
Be sure to take the time to curate your target audience and ensure your website is effectively targeting them through aspects such as SEO and paid advertising for ecommerce.
User experience can make or break your website’s ability to convert users into loyal customers.
If a visitor lands on your website and it’s slow to load, hard to navigate, or impossible to read, then do you know what they’re going to do? Bounce off and never return, that’s what.
So how can you ensure that your website is providing a great user experience that will encourage repeat visitors?
Google’s PageSpeed Insights allows you to monitor the speed of any webpage.
Every single visitor who lands on your website has the potential to turn into a loyal customer, so it’s vital that you make use of every opportunity to engage and convert users.
Offers and discounts are a great way to encourage more cautious visitors to make a purchase whilst setting up a loyalty program that comes with a range of benefits that can help to boost repeat purchases.
Loyalty programs are a great way to encourage repeat purchases and build brand loyalty.
You can even make the most out of those visitors who don’t convert straight away by sending abandoned cart emails and targeted ads to draw them back to your website.
Ensure every section of your website encourages conversions too. For example, if your website has a blog, each blog post should include a CTA or product links that encourage visitors to make a relevant purchase. This means that even users who have visited your website for information are potential customers too.
Your website is the online shopfront for your brand, and ensuring it is up to scratch is crucial if you want to convert visitors into customers and build brand loyalty.
These tips will help you to ensure your online presence keeps you ahead of the competition and that you’re utilizing your website not just to make sales, but to forge relationships with customers to encourage brand loyalty and repeat business.
Remember, your website is often the first contact many potential customers will have with your brand making it the perfect place to lay the foundations for a long-term relationship.
