43 eCommerce Statistics (Some of Them Will Surprise You)

eCommerce has always been the golden child of internet businesses. Even before the pandemic, it seemed like, if you wanted to be 90% that your business would succeed, you’d go into online selling.

When the pandemic hit, all eCommerce statistics spelled the same thing: growth for everyone, the massive kind.

But what about today? Do recent eCommerce statistics paint the same positive picture?

Let’s find out!

43 eCommerce Statistics: Is This Still a Thriving Industry?

Hundreds of eCommerce companies use SyncApps to integrate their CRM or ERP with their marketing automation platform.

Judging by the 4-digit ROI they have from SyncApps, we could say that, even if eCommerce is not growing at the same pace it did back in 2020-2021, the industry is still thriving.

However, we like to support our claims with real numbers. So we put together this list of eCommerce statistics to see where the industry is heading.

Curious how your eCommerce peers get a 4-digit ROI from using SyncApps? Check out our free guide on integration-powered digital marketing for eCommerce — ungated, download it without an email address and with zero obligations.

General eCommerce Statistics

First, let’s look at the state of the industry and projections for the upcoming years. We start with general eCommerce statistics so we can get a good grasp of where we are today. 

1. Global eCommerce sales are projected to reach $10 trillion by 2027. Yes, with a T!
2. In 2023, there were approximately 2.64 billion digital buyers globally, which means that a whopping 33.3% of the world’s population is shopping online.
3. There are over 26 million eCommerce stores worldwide. If you combine this with the eCommerce stat above, it looks like there is an online shop for every 100 buyers. 
4. eCommerce accounted for about 22% of total global retail sales in 2023, valued at more than $6 trillion.

5. Approximately 80% of internet users in China shop online, significantly contributing to global eCommerce sales. 

6. The average online shopper spends about $3.95 per visit globally.
7. By the end of 2024, the number of online shoppers in the U.S. is expected to reach 283 million. 
8. Social commerce sales in the U.S. reached an estimated $285.2 billion in 2023. 
9. Mobile commerce (mCommerce) is expected to exceed $1.3 trillion in retail sales by the end of 2024.

10. The global eCommerce market size was $16.29 trillion in 2023 and is projected to be $18.77 trillion by the end of 2024. 

eCommerce Revenue Statistics

So far, we know that we have steady growth in the industry. Now let’s see the eCommerce revenue statistics: who’s making money, how, and how much?

11. U.S. eCommerce revenue is projected to grow from $925 billion in 2023 to $1,415 billion by 2027, marking a 53% increase. 
12. The consumer electronics sector generated over $988 billion in revenue in 2022, surpassing fashion for the first time.
13. The average revenue per user (ARPU) in the eCommerce market is expected to reach $1,620 by 2029, reflecting increasing consumer spending power.
14. Asia’s online retail industry generated nearly $1.7 trillion in revenue in 2023, with China leading at over $935 billion.
15. According to another study, China’s total eCommerce sales reached approximately $3 trillion in 2023, leading globally.

16. Global retail eCommerce sales were around $5.2 trillion in 2021, expected to grow by 56% by 2026, reaching approximately $8.1 trillion. 
17. eCommerce sales are expected to grow by 8.8% by the end of 2024, reaching approximately $6.3 trillion globally.
18. The top ten eCommerce companies achieved a combined Gross Merchandise Volume (GMV) of $3.5 trillion in 2022, controlling 61% of total global GMV.

eCommerce Marketing Statistics

OK, we’re done with the eCommerce statistics about revenue and projections. Since revenue doesn’t come without marketing, let’s see how eCommerce leaders attract buyers.

19. Conversion rates for eCommerce averaged around 3.3% in 2023, up from 2.1% in the previous year.
20. The highest conversion rates are seen in home & furniture (6%) and food & beverages (5%) sectors.
21. Approximately 60% of U.S adults consider mobile shopping a necessity.
22. Facebook Marketplace sees around 1.212 billion online buyers monthly, with many logging in specifically to shop.
23. Retail mCommerce sales are projected to reach nearly $710 billion by 2025.
24. Over half of consumers (53%) prioritize low prices, as well as fast and reliable shipping when shopping online.
25. About 49% of customers begin and end their shopping journeys on retailer websites or apps3.

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Additional Insights for the eCommerce Industry

Want even more eCommerce statistics? We’ve got you covered!

26. The average cart abandonment rate across the industry is around 80%, significantly impacting conversions.
27. High prices are the top reason for cart abandonment, affecting 45% of Gen Z, 34% of Millenials, and 32% of Gen X and Boomers.
28. In the U.S., food and beverage eCommerce grew by approximately 24% in 2023.
29. The fastest-growing eCommerce sectors include food and beverages (24%) and beauty products (18%).
30. Approximately 85.6% of people with an internet connection made an online purchase within the last month.
31. 91% of consumers make online purchases using their smartphones, emphasizing the need for mobile optimization.
32. Approximately one-third of customers spent less than $200 on online purchases in a recent month.
33. 24% of online shopping occurs during the holiday season, showcasing seasonal spikes in consumer activity.
34. Live chat is the preferred way of communication by most online shoppers (47%). 
35. $48 billion was lost due to e-commerce fraud in 2023, underscoring the need for enhanced security measures in online transactions.

eCommerce Future Projections

If these eCommerce statistics paint one clear picture, it’s that adaptability is the name of the game. Consumer preferences will keep on changing — platforms, drivers, and everything will have to be re-evaluated regularly. 

36. By the end of 2026, it is anticipated that eCommerce will represent about one-fourth of total retail sales worldwide.
37. By 2026, almost 40 million people will buy something from TikTok. 
38. North America is expected to maintain a significant market share due to established digital infrastructure and major companies like Amazon and Walmart.
39. Artificial Intelligence (AI) is predicted to enhance customer service interactions by up to 40% within the next two years.
40. By 2027, eCommerce is projected to account for 23% of total retail purchases, up from 20.1% in 2024.
41. The Asia Pacific eCommerce market is anticipated to grow from $9.29 trillion in 2023 to around $42.82 trillion by 2034, with a CAGR of 15.1%.
42. By 2034, the global eCommerce market is expected to surpass $75 trillion, expanding at a CAGR of 14.9% from 2024 to 2034. 
43. Social media commerce is expected to grow to $8.5 trillion by 2030.

eCommerce Statistics: Wrapping Things Up

This concludes our journey through eCommerce statistics. Two more things before you leave this page:

1. Don’t forget to bookmark this article in case you want to reference it later.
2. As you’ve already seen, the eCommerce game is growing more and more competitive. Technology is becoming pivotal, so you can’t afford to stay behind. 

At SyncApps, we’ve been supporting eCommerce companies with integration solutions for nearly two decades. Find out how your competitors are leveraging the SyncApps integrations to stay ahead of the trends. Download our free guide here!

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