Ah, nonprofit data management. The not-so-glamorous part of changing the world. While you’re busy saving the world, your data is piling up like leftover pizza after a fundraising event. So, what can you do to manage this glorious mess? The right tools for nonprofit data management, of course.
In this comprehensive guide, we’ll explore some of the best (and most affordable) tools that will help you organize, analyze, and make sense of your data without breaking the bank — or your sanity.
We’ll categorize these tools into marketing and sales, project management, donor management, and more, so you can find exactly what you need to keep your nonprofit running smoothly.
Let’s dig into the world of nonprofit data management tools, where you’ll discover how to wrangle your data like a pro (or at least not like a bewildered intern).
But first, a quick primer:
90% of nonprofits collect data, according to a recent report. In the upcoming years, that number will probably be closer to 100%, due to most activities moving online.
In other words: you have data. A lot of it.
And herein lies the problem: without data management tools for nonprofits, that data goes to waste i.e. you don’t get enough insights from it. In fact, improperly organized data might actually cost you money, especially if you act on too little data.
Moreover, nonprofits often operate on tight budgets and limited resources, which makes effective data management crucial. Here are a few reasons why investing in data management tools is essential for nonprofits:
These benefits sound pretty good, don’t they? Let’s see how you can reap them without spending an arm and a leg on tools for nonprofit data management.
There is no shortage of data management tools out there. However, the real challenge is finding those that are a good fit for nonprofits.
They don’t necessarily have to be built specifically for nonprofit data management but they have to make sense for nonprofit-specific activities.
Let’s take a look at them, neatly categorized.
Salesforce is the CRM that has become synonymous with data management. While it might not be the cheapest option on the block, its power and flexibility make it a must-have for serious nonprofits looking to manage their relationships effectively.
Why you need Salesforce: if your nonprofit is aiming for serious growth, Salesforce is the tool that can help you scale while keeping track of all your contacts, donations, and campaigns.
Plus, NPSP/NPC is a Salesforce product that’s specifically created for nonprofits. Very few CRMs on the market can brag about having so many nonprofit-specific tools for data management.
How Salesforce Helps with Data Management for Nonprofits:
Powerful as Salesforce may be, it can’t do everything on its own. Along with it, you’re probably also using a marketing automation solution like Mailchimp or Constant Contact.
If so, your data is scattered across at least two platforms. This is where SyncApps comes into play.
Imagine a world where your data flows seamlessly between all your favorite tools — CRM, email marketing, and donor management — without you lifting a finger.
Why you need SyncApps: nonprofits often juggle multiple platforms like they’re trying to catch flaming torches in a circus act. SyncApps eliminates the chaos by integrating your Salesforce (or another CRM or ERP of your choice) with email marketing platforms.
How SyncApps Helps with Data Management for Nonprofits:
Plus, SyncApps offers dedicated lifetime discounts for nonprofits, 24/7 support with human consultants, and more. Don’t take our word for it; check out what independent reviewers have to say about it.
Ready to put your data to good use? Start here, SyncApps is 100% free to test!
If you’re looking to improve your nonprofit’s communication strategy, Mailchimp is the tool you need. It’s user-friendly, affordable, and packed with features that will make your email campaigns pop.
Why you need Mailchimp: don’t let your emails end up in the dreaded spam folder. With Mailchimp, you can create visually appealing campaigns that resonate with your audience. Plus, it’s free for smaller lists, which is always a win for nonprofits on a budget.
How Mailchimp Helps with Data Management for Nonprofits:
Are you already using Mailchimp or planning to do so? Explore available integrations here and take your data management to the next level.
HubSpot is more than just a CRM; it’s an all-in-one marketing platform that offers a free tier for nonprofits. While it can become a bit pricier if you decide to upgrade, its free features are impressive.
Still, you can do a lot on the free tier — keep it in mind if Salesforce seems prohibitively expensive for your nonprofit.
Why you need HubSpot: if your nonprofit is looking to improve its marketing and donor management efforts, HubSpot is an excellent choice. With various tools for lead tracking, email marketing, and analytics, it’s a comprehensive solution for your data management needs.
How It Helps with Data Management for Nonprofits:
Looking for a data management tool for nonprofits that doesn’t take ages to learn? Airtable is what you’re looking for! It combines the simplicity of a spreadsheet with the functionality of a database so you can be up and running as fast as possible — yes, even without any tech background.
Why you need Airtable: managing donor information, event schedules, and volunteer availability can get messy. Airtable’s visually appealing interface allows you to create customized databases without the headache of complex programming.
How It Helps with Data Management for Nonprofits:
Let’s face it — keeping track of tasks is an essential part of nonprofit data management. Trello is here to save the day with its visual boards that make task management feel like a game instead of a chore.
Why you need Trello: if your team struggles to stay organized, Trello can help you streamline your workflows and keep everyone on track. It’s like having a virtual bulletin board that you can customize to fit your needs. Plus, it’s a great way to handle data management for nonprofits if this is your first time attempting it.
How It Helps with Data Management for Nonprofits:
Communication is key to any successful nonprofit, and Slack is the tool that makes collaboration feel effortless. It’s like the virtual water cooler where everyone can gather, chat, and share ideas.
Slack recently became part of the Salesforce family, so, if you’re already using Salesforce, Slack is a nice addition to your toolkit.
Why you need Slack: Say goodbye to long email chains and hello to organized conversations. Slack allows you to create channels for different topics, making it easy to find relevant information. There is a lot of data lost in emails and Slack makes that problem go away.
How It Helps with Data Management for Nonprofits:
DonorPerfect is a donor management software designed specifically for nonprofits. Think of it as your trusty sidekick in the battle against donor data chaos.
Why you need DonorPerfect: managing donor relationships is crucial for any nonprofit. DonorPerfect provides tools to track donations, manage campaigns, and engage with donors — because every donor deserves a thank you that isn’t just a generic email.
How DonorPerfect Helps with Data Management for Nonprofits:
If you’re looking for donor management software that’s specifically designed for small to mid-sized nonprofits, Little Green Light is your answer. It’s not just another CRM; it’s a powerful tool that helps you manage donor relationships with ease.
Why you need Little Green Light: managing your donor relationships shouldn’t feel like herding cats. But we know it does—even if your nonprofit is just getting started. Little Green Light allows you to track donations, manage events, and communicate with donors effectively—all in one place.
How Little Green Light Helps with Nonprofit Data Management:
You might roll your eyes at Google Sheets, but hear me out! This free tool is like that dependable friend who always has your back no matter how many times you forget their birthday.
And, to be honest, there’s always some data that doesn’t fit in a CRM, an ERP, or a project management solution.
While we absolutely do not recommend Google Sheets as your go-to nonprofit data management solution, we know that it’s always a good place to start.
Why you need Google Sheets: while it’s not the flashiest option, Google Sheets offers a range of functions that can help you manage your data without any cost. You can collaborate in real time and share your spreadsheets with team members without the fear of version control disasters.
How It Helps with Nonprofit Data Management:
Managing data for a nonprofit doesn’t have to feel like an insurmountable challenge. With the right tools in your corner, you can streamline processes, improve communication, and ultimately focus more on your mission of making the world a better place.
From SyncApps integrating your systems to Google Sheets keeping your spreadsheets in check, these tools are designed to help you succeed. By embracing effective tools for nonprofit data management, you empower your organization to make informed decisions, strengthen donor relationships, and maximize your impact.
Not sure where to start? If you already use Salesforce, there’s no better answer than to start integrating it with your other data-heavy platforms. We’ve got you covered. Start your 28-day free trial, and don’t forget to claim your nonprofit discount!
