Remember when car sales and repairs were only done in person? The client would come in and spend hours looking at cars and negotiating or waiting for the repairs to be done. These days, most customers know exactly what car they want, down to the color of the interior leather.
Most sales are done online, and picking up the car or having it delivered is just the final step, where very little marketing happens.
The automotive industry relies on automotive digital marketing more than ever. While there are hundreds of channels for automotive marketing, one of them stands out: email marketing. With an up to 4400% ROI, good old email is still the best channel to nurture and convert leads.
This article aims to provide a comprehensive guide on best practices for automotive companies using Constant Contact. Whether you’re a dealership, a repair shop, or a parts supplier, these strategies will help you optimize your email marketing efforts, foster stronger customer relationships, and, ultimately, drive more business.
At SyncApps, we work with dozens of automotive businesses. Take a sneak peek into how they use Constant Contact to maximize their growth.
There are dozens of email marketing platforms out there. So, what makes Constant Contact a good choice for automotive companies?
Well, a few things:
Here’s the truth, though: which email platform you use matters less than what you do with it. Constant Contact is an excellent solution, but so are ActiveCampaign or Mailchimp and others.
In the right hands, any of them can get you that coveted 4400% ROI. Let’s see how you can make that happen with Constant Contact.
You’ve surely heard this before: “The money is in the email list”. It’s true.
But not all email lists are equal. It all depends on how you build and message yours. Let’s start with the basics:
I won’t sugarcoat it: building an email list today is harder than it ever was. The average person gets 121 emails per day, every darn day! They can’t be expected to keep up with all of them, on top of the instant messages they get and the over-crowded social media feeds.
It’s your responsibility to motivate people to join your list and to stay there once they do. Start here:
While Constant Contact is a powerful tool on its own, its real power is revealed when you get it to “speak” to your CRM or your ERP.
Connect your Constant Contact account with Salesforce or NetSuite and see your campaigns level up instantly.
Dozens of automotive companies use these two integrations to:
Want to know more about integration for automotive companies using Constant Contact? Get the complete guide on integration for the automotive industry. Learn how to use integration to grow your automotive business from dozens of your peers.
Ready to make the most out of your Constant Contact subscription? Join SyncApps, it’s 100% free to try, so what have you got to lose?
If someone just bought a car from you, it makes no sense to send them your latest offer for a discount on tires, right? Or to tell them about your repair shop — it’s too soon!
Remember, people will unsubscribe if you email them too often, especially if the emails are irrelevant to them.
Do this instead:
This way, you make sure that no one feels spammed and that your campaigns have a greater success rate. Plus, you save time and money that you’d otherwise spend on irrelevant campaigns.
Want to give it a spin? SyncApps is 100% free to try for automotive Constant Contact users. It takes less than an hour to set everything up and you’ll always have our consultants in your corner.
Create your account for exactly $0 and start automating!
Customer preferences change more often than we marketers are comfortable with. Your subscribers may have changed the car service they use or the brand of car they prefer. Or they simply stopped reading your emails.
This is why regular audits of your campaigns are crucial. A 70% open rate on last week’s campaign and a 3% conversion rate don’t guarantee the same results for next month.
The key here is analyzing your Constant Contact metrics in context:
Adhering to email marketing regulations, such as the CAN-SPAM Act and GDPR, is crucial for automotive companies to avoid legal issues and maintain customer trust. These regulations mandate:
Best practices for managing unsubscribe requests include promptly honoring opt-out requests and regularly cleaning your email list to remove inactive or unengaged subscribers. This not only complies with legal requirements but also improves your email deliverability and engagement rates.
Ensuring customer data privacy and security is paramount. Use secure methods to collect and store customer information, and implement strong data protection policies.
While there is a free integration for Salesforce and Constant Contact, our ratings and customer reviews say that the SyncApps option is far superior.
Before you accuse me of blatantly tooting my own company’s horn hear me out: it makes perfect sense for things to be this way. The free integration is an add-on that Constant Contact offers on top of their paid service.
They make no money out of it directly, which means they have very little motivation to update it constantly, everytime they change something in their solution or everytime Salesforce changes something — and this happens very often.
Not all Constant Contact customers use Salesforce. But all ours do — they use Salesforce, NetSuite, or another CRM/ERP that we provide integration for.
Integration is our core business, so we have to deliver a great service or go out of business. We’ve been in this industry for 15+ years, so it’s safe to say we know a thing or two about integration.
If you’re curious why so many automotive companies use our Constant Contact integrations and rave about them, you don’t have to take our word for it. See for yourself!
Try SyncApps for free — what have you got to lose?
Trusted by brands around the globe Join them
