Want Better Salesforce to Mailchimp Integration? Beaufort 12 Alternatives

Hey there! If you landed on this page looking for Beaufort 12 alternatives, you’re in the right place! While their Salesforce to Mailchimp integration works (almost) as advertised, there are better alternatives out there.

And we’re here to help you discover them.

First, a quick primer.

Beaufort 12’s Salesforce to Mailchimp Integration and Its Limitations 

Known for its simplicity, Beaufort 12 offers a solution to synchronize Salesforce data with Mailchimp, allowing you to segment contacts, create targeted email campaigns, and keep track of customer interactions. 

One of the most attractive things about Beaufort12 is their free plan. It is, however, very limited — you can do more automations with Salesforce and Mailchimp on their own. 

However, while it does the job, Beaufort 12 has certain limitations that leave many small and mid-sized businesses seeking alternatives. For example:

1. Limited customization: one of the primary drawbacks of Beaufort 12 is its restricted customization options. It might not be flexible enough for businesses or nonprofits with unique workflows or complex data syncing needs.
2. Scaling issues: Beaufort 12 works well for small to mid-sized operations, but as companies grow and their data management needs become more sophisticated, they often outgrow Beaufort 12’s capabilities. 
3. Lack of advanced features: compared to more comprehensive tools on the market, Beaufort 12 needs advanced features like bidirectional conditional syncing, automation, and in-depth reporting.
4. Pricing structure: though it may seem affordable for small businesses initially, the pricing can quickly escalate as the need for more records and higher syncing frequency arises.
5. Limited support: support is only via email and you usually have to wait quite a lot to get a reply.

Looking for something more feature-rich and with a better cost-benefit report? You’ll surely find your ideal solution to connect Salesforce to Mailchimp below.

10 Beaufort 12 Alternatives for Better Integration Between Salesforce and Mailchimp

There is no single tool that fits any business. It all depends on your needs and on how sophisticated the integration between Salesforce and Mailchimp should be for you.

This is why I have listed all the main features, as well as the pros and cons of each tool on this list. So you can make the choice that works for YOU. 

1. SyncApps by Cazoomi

Yes, we’re starting with our own solution. Brazen and cocky? Perhaps!

However, SyncApps has been on the market for nearly two decades, helping thousands of companies integrate Mailchimp to Salesforce seamlessly. We couldn’t have lasted for this long with a half-baked solution.

Don’t take our word for it, check out the G2 reviews.

Main Features

• Automation: SyncApps automates the entire syncing process, saving time and reducing manual errors. We have over 250+ prebuilt automations in every integration today.
• Bidirectional syncing: SyncApps offers robust bidirectional data syncing between Salesforce and Mailchimp. This includes conditional field syncing, which ensures that both platforms stay updated in realtime.
• Custom field mapping: SyncApps allows you to map custom fields in Salesforce to Mailchimp, providing more flexibility for better-personalized email campaigns.
• Segmentation: it enables advanced segmentation of contacts, leads, accounts, and even person accounts, which is crucial for targeted marketing.
• Nonprofit focus: For nonprofits, SyncApps offers specific features tailored for Salesforce’s Nonprofit Success Pack (NPSP) and Nonprofit Cloud (NPC), as well as generous nonprofit discounts.

Pros as an Alternative to Beaufort 12

• Affordable and transparent pricing: SyncApps offers different pricing plans suited for various business sizes, making it a cost-effective solution. Plus, the pricing is fully transparent, so you’ll never pay for features you never use.
• Great customer support: 24/7, with real humans, including an onboarding call to make sure you leverage your Mailchimp to Salesforce integration from day 1.
• Highly customizable: Allows deep customization, making it suitable for businesses with specific workflows.

Cons

• No free plan: we decided to nix the free plan a couple of years ago, when we noticed that free subscribers barely used it.

Looking for an enterprise-level platform without the enterprise-level costs? Join SyncApps, the most transparent iPaaS platform on the market.

2. Zapier

Zapier is perhaps the best-known alternative to Beaufort 12. Even though their platform is slightly different and focused on tinier automations between more solutions, it’s still a powerful contender.

Main Features

• Wide app ecosystem: Zapier allows integration between Salesforce and Mailchimp, along with thousands of other apps.
• Simple automation: with its “Zaps,” users can automate data transfer between Salesforce and Mailchimp without needing coding knowledge.
• Conditional workflows: create conditional workflows to ensure specific actions trigger at the right time.

Pros as an Alternative to Beaufort 12

• Ease of use: Zapier is known for its intuitive interface and easy setup.
• No coding required: ideal for users with no technical background, although some tehnical knowledge is required if you need more complex automations.
• Versatile: works well with numerous platforms beyond just Salesforce and Mailchimp.

Cons

• Limited customization: more complex integrations require a higher-tier plan or may not be possible.
• Pricing: Zapier can get expensive for businesses with high-volume automation needs.

3. Workato

Workato is leveraging the power of AI to bring deep integration between Salesforce and Mailchimp. If you’re an AI fan, this might be the platform for you. Be wary, though: as we all know, AI can be very hit and miss.

Main Features

• AI-powered automation: Workato uses AI to automate workflows and streamline the integration process.
• Wide integration ecosystem: in addition to Salesforce and Mailchimp, Workato supports integrations with a vast array of business apps.
• Built-in templates: offers pre-built integration templates that can be customized to meet business needs.

Pros as a Beaufort 12 Alternative

• AI integration: automates a lot of the manual work, saving time and reducing human error.
• Pre-built templates: easy to get started with minimal setup required.
• A sturdier platform: less prone to bugs and crashes.

Cons

• Steep learning curve: not as beginner-friendly as other platforms due to its advanced features. If you’re only looking for basic automation, you won’t have to deal with this learning curve.
• Pricey: more expensive than some other tools on this list.

4. MuleSoft

MuleSoft offers a native integration for Salesforce and Mailchimp, as well as other apps. It’s a highly-robust platform, built with the needs of enterprises in mind. 

Main Features

• Comprehensive integration: MuleSoft provides an end-to-end integration platform, allowing businesses to connect not just Salesforce and Mailchimp but other tools in their tech stack.
• API management: you can create and manage APIs for more advanced integrations.
• Enterprise-level features: great for large organizations with complex data needs.

Pros as a Beaufort 12 Alternative

• Robust features: suitable for large businesses that require deep integration capabilities.
• API flexibility: offers advanced users the ability to build custom APIs for tailored integrations.

Cons:

• Expensive: pricing can be prohibitive for small businesses.
• Requires expertise: more technical expertise is needed compared to other alternatives.

5. Pabbly Connect

Pabbly Connect is a relatively new solution for Mailchimp and Salesforce integration. It’s very cost-effective, so if cost is a main concern for you, you should give it a shot.

Main Features

• Affordable integration solution: Pabbly Connect offers a cost-effective way to sync Salesforce and Mailchimp.
• Unlimited workflows: you can create unlimited workflows between platforms on the more expensive plans.
• Multiple triggers: set up multiple triggers for a more dynamic data flow between tools.

Pros as an Alternative to Beaufort 12

• Cost-effective: one of the most affordable tools for Salesforce-Mailchimp integration. Pabbly Connect also has a lifetime plan.
• Easy setup: user-friendly and doesn’t require coding knowledge.

Cons:

• Limited advanced features: not as feature-rich as some competitors.
• Support: live customer support is virtually non-existent and only via forums and email.

6. Tray.ai

Tray.ai is an AI-first iPaaS solution. It’s one of the pricier solutions on this list but if you’re looking for AI-fueled, enterprise-level tools, it may be the right one for you.

Main features

• Customizable workflows: tray.ai allows you to create custom workflows for data syncing between Salesforce and Mailchimp.
• Scalability: a highly scalable platform that can grow with your business.
• Automation capabilities: advanced automation capabilities that cater to multiple use cases.

Pros as a Beaufort 12 Alternative

• Highly customizable: ideal for businesses with particular workflow needs.
• Great for scaling: suitable for growing businesses that need a robust, scalable solution.

Cons

• Technical setup: requires some technical knowledge to get the most out of its features.
• Higher cost: price can be steep for smaller companies.

7. Skyvia

Skyvia is an easy-to-use platform for Salesforce and Mailchimp integration, as well as for connecting other apps.

Main Features

• Cloud data integration: Skyvia offers a cloud-based platform to sync Salesforce with Mailchimp effortlessly.
• Pre-built connectors: Skyvia comes with pre-built connectors, simplifying the setup process.
• No coding required: the platform offers an easy, no-code interface for users of all technical levels.

Pros as a Beaufort 12 Alternative

• Simple interface: easy for non-technical users to set up and manage.
• Affordable plans: Skyvia offers pricing plans that fit small business budgets, including a free, but limited, plan.

Cons

• Limited advanced features: Skyvia does not offer the customization some larger businesses need.
• Support: limited customer support options in lower-tier plans.

8. Outfunnel

Outfunnel is an integration platform that focuses on empowering sales and marketing teams to make data-driven decisions. Their Mailchimp to Salesforce integration is robust and comes with many automation features.

Main Features

• Sales and marketing sync: Outfunnel specializes in syncing sales and marketing data between Salesforce and Mailchimp, ensuring seamless alignment between teams.
• Email engagement tracking: Outfunnel provides detailed email engagement data, allowing sales teams to prioritize leads based on how they interact with email campaigns.
• Automated workflows: the platform offers easy-to-set-up workflows that automate email campaigns and CRM updates, saving time and effort.

Pros as an Alternative to Beaufort 12

• Email engagement insights: provides real-time email engagement tracking directly within Salesforce.
• Simple automation: automates tasks like syncing contact lists, updating lead scores, and triggering follow-ups.
• Budget-friendly: Offers competitive pricing for small and medium-sized businesses.

Cons

• Limited customization: compared to more robust solutions, Outfunnel’s customization options may feel restrictive.
• Less suitable for large enterprises or advanced automations: Designed with small to mid-sized businesses in mind, it does not offer enough scalability for large organizations.

9. Celigo

Celigo is one of the oldest iPaaS platforms and a staple in the corporate world. They offer a very robust platform but, as expected, it comes at a steep price.

Main Features

• A connector for multiple apps: Celigo offers an integration platform that allows businesses to connect Salesforce and Mailchimp, along with a variety of other applications.
• Pre-built templates: Celigo provides pre-built integration flows, making it easier to set up the integration between Salesforce and Mailchimp.
• Automation: the platform automates data flows between apps, ensuring real-time syncing and reducing the need for manual intervention.
• Monitoring and error handling: Celigo offers detailed monitoring tools to track data flows and quickly resolve any syncing errors.

Pros as an Alternative to Beaufort 12

• Pre-built integration flows: Celigo simplifies the process of setting up the Salesforce-Mailchimp integration with ready-made templates.
• Scalable: works well for growing businesses and enterprises that need to integrate multiple systems.
• Detailed monitoring: provides users with tools to track and troubleshoot data syncing errors easily.

Cons

• Complex for small businesses: Celigo may be more than what small businesses need, both in terms of features and cost.
• Cost: pricing can be on the higher side, especially for businesses that only need basic Salesforce to Mailchimp syncing.

10. Jitterbit

Jitterbit is a direct competitor for Celigo and another powerhouse in the iPaaS world. Aside from integrations, you can use their platform to build your very own apps and virtually manage all your systems.

Main Features

• API integration and management: Jitterbit provides advanced API integration capabilities, making it ideal for businesses that require custom workflows between Salesforce and Mailchimp.
• Pre-built connectors: like Celigo and SyncApps, Jitterbit offers pre-built connectors for Salesforce and Mailchimp, simplifying the setup process.
• Data transformation: Jitterbit allows for data transformation during syncing, ensuring that data from Salesforce is formatted correctly for use in Mailchimp campaigns.
• Real-time sync: Jitterbit enables real-time data syncing between Salesforce and Mailchimp, ensuring that marketing and sales teams always have up-to-date information.

Pros as a Beaufort 12 Alternative

• Powerful API capabilities: ideal for businesses needing more complex, custom integrations beyond just Salesforce and Mailchimp.
• Real-time sync: ensures data accuracy and up-to-date customer information in both platforms.
• Pre-built connectors: simplifies the initial setup process, allowing businesses to get started quickly.

Cons

• Steep learning curve: more technical knowledge is required to fully leverage Jitterbit’s advanced features.
• Higher cost: pricing can be prohibitive for smaller businesses that don’t require advanced API or custom integration features.

Conclusion: Finding the Right Alternative to Beaufort 12

While Beaufort 12 provides a simple solution for Salesforce to Mailchimp integration, there are many other tools that offer more flexibility, advanced features, and scalability. Whether you’re looking for a cost-effective, beginner-friendly solution like Pabbly Connect, or an enterprise-grade platform like Celigo, there’s a tool to suit every business’s needs.

For small businesses, tools like SyncApps, Outfunnel, and Skyvia offer a balance between affordability and powerful features, ensuring you can get the most out of your Salesforce to Mailchimp integration. On the other hand, larger enterprises may prefer the comprehensive feature sets of Workato, MuleSoft, or Tray.ai, especially when complex workflows and scalability are key considerations.

In choosing a Beaufort 12 alternative, it’s important to assess your business’s unique requirements — whether it’s advanced data management, seamless automation, or customizable workflows. Ultimately, the best solution will be one that not only integrates Salesforce and Mailchimp but also grows with your business as your needs evolve.

Want to get started right now with the Beaufort 12 alternative that thousands of SMEs, nonprofits, and enterprises rave about? Create your free account below — you don’t even need a credit card.

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