If you’re a regular on the SyncApps blog, you know we have a soft spot for nonprofits. They cater to the less fortunate, the discriminated against, the minorities, and, of course, they make the world better for us all through environment-centric programs.
We always keep an eye on nonprofit statistics because this industry makes up more than 25% of our customer base. We have dedicated programs for nonprofits, playbooks, and, naturally, a lifetime discount.
Since we are always up to date with what happens in the industry, we compiled this list of handy nonprofit statistics for you. You might be surprised at how many people work in this industry and how intense nonprofit activity is.
Before we dig in, if you’re a nonprofit, you’re going to love our Salesforce NPSP/NPC integrations with Mailchimp, Constant Contact, and others.
Alright, promo moment over, let’s dig into the nonprofit statistics.
To make it easier for you, we’ve broken down these nonprofit statistics into several categories: revenue, marketing, staffing, fundraising, growth, and trends. So you can skip straight to the categories that you’re most interested in.
A quick caveat: look beyond the large numbers that make the industry look like it’s thriving. Yes, nonprofits got a lot of revenue — in total. But there are millions of them and it’s safe to say not everyone thrives.
You’ll see more details on this is the nonprofit statistics categories below.
With millions of nonprofits worldwide, the competition is fiercer than ever. This is why marketing is non-negotiable for this industry.
The nonprofit marketing statistics below paint a different picture, though: with limited budgets, most nonprofits can’t do as much marketing as they need.
By the way, personalization is the absolute best way to increase email open rates. Connect your Salesforce NPSP/NPC account with your email marketing platform and send the right message at the right time to all your donors and potential donors — all automated!
After fundraising, staffing is the second biggest challenge in the nonprofit industry. The reasons are fairly easy to infer: nonprofits can’t afford to pay competitive salaries.
Of course, they can always work with volunteers. But volunteers can rarely work full-time and, even when they can, it’s for a limited amount of time. The statistics below tell the same story in numbers.
How do nonprofits raise money? Who gives the most? What about the least?
We’ll answer all these questions and more in the nonprofit statistics below.
OK, the statistics above paint the current picture in the nonprofit industry. But what about the future?
Let’s examine some nonprofit statistics that may not be a crystal ball but help us get a glimpse into the future of the industry.
42. The number of nonprofits in the U.S. increased by roughly 20% in 2023, surpassing over 1.8 million entities overall.
43. Charitable giving reached a new high in 2022, with nonprofits receiving around $520 billion in contributions and donations across various sectors.
44. The global nonprofit sector is estimated at over 10 million organizations worldwide, indicating significant growth opportunities for collaboration and funding initiatives.
45. Approximately one-third (33%) of nonprofits plan to invest more heavily into technology solutions for operations and fundraising by mid-2024.
46. Nonprofits affiliated with educational institutions generate up to $1.5 billion annually through sales related to their programs.
47. The rise in partnerships between nonprofits and commercial companies has been significant, with many businesses incorporating social responsibility into their operations.
48. Increased focus on transparency and reporting has led many nonprofits to adopt new technologies aimed at improving accountability.
49. Donations made through Facebook account for approximately 18% of all charitable contributions globally, showcasing the platform’s impact on giving trends.
50. Food collection and handouts are the top volunteer activities across the US, showing an increased need for nonprofits to get involved in improving the standard of life.
In the upcoming years, we expect to see increased activity in the nonprofit industry. After working with thousands of nonprofits across the world, from big names like UNICEF to small local nonprofits, one thing is clear to us — we need them more than ever.
We need nonprofits to take charge where governments and lawmakers can’t. And we need them to remind us that we are all responsible for the world we live in.
At SyncApps, our way to support nonprofits is to make sure they can leverage integration at friendly prices, with dedicated discounts. Plus, all our nonprofit clients get dedicated calls with human iPaaS consultants so they can leverage our solution to the fullest.
All because we know how hard it is out theare and how hard it is to allocate money to marketing. We make sure your marketing has an above-average ROI.
Don’t believe us? See for yourself, SyncApps is free to try!
