50 Automotive Statistics that Will Shape Your Strategy in 2025

John manages customer onboarding at Cazoomi. Enjoys working out, family time, and traveling the Philippines. 7 minute read
Automotice statistics

50 Automotive Statistics You Need to Know in 2025 and Beyond

100 years ago, people thought we would have flying cars by 2020. That didn’t happen (yet!) but we’re not that far away from it. Autonomous vehicles are a great start! These 50+ automotive statistics will tell you exactly where the industry is right now and where it’s heading.

Who needs to know these statistics? Well, you need to know them if:

  • You work in the automotive industry.
  • You plan to invest in the automotive industry — even if that means buying a new car soon.
  • You work with automotive companies like we do. SyncApps has hundreds of clients in this industry, so we need to keep an eye on the trends that might affect our users — so we can make sure our integration solutions help them.

Plus, it’s a very dynamic and interesting industry. So grab your favorite drink (non-alcoholic if you’re driving), and let’s dig into the top 50 automotive statistics.

Top 50 Automotive Statistics You Need to Know in 2025 and Beyond

To make things easier for you, we’ve grouped these automotive statistics into several categories: general automotive statistics, automotive revenue statistics, automotive marketing statistics, automotive staffing statistics, electric cars statistics, and, our personal favorite, future trends in the automotive industry.

Happy reading!

General Automotive Statistics

First off, let’s look at the automotive statistics that paint a broad view of the market in general. From revenue to average car prices, these numbers tell a clear story: the market is on the rise and this trend won’t be stopping any time soon.

  1. Global vehicle sales are expected to surpass 92 million units by the end of 2024, marking the highest levels since 2018.
  2. In 2023, global vehicle sales rose by 10.9% as supply chain issues eased.
  3. The automotive manufacturing industry generated approximately $2.52 trillion in revenue in 2022.
  4. There are approximately 1.4 billion vehicles on the road globally as of 2023.
  5. The automotive industry is projected to grow at a CAGR of 6.77% from 2023 to 2033.
  6. The average new car price was $47K in 2022. 
  7. The average age of cars on the road has increased in developed economies. For instance, in the US, it has jumped from 11.4 years in 2014 to 12.2 years in 2022. 
  8. As cars age, the automotive aftermarket industry registers sustained growth. 
  9. Globally, the unit share of car tires sold by smaller brands has increased from 29% to 33%.

Automotive Revenue Statistics

Next up is revenue. How much money are automakers making, who’s selling and what. Here’s what the automotive statistics have to say about this:

  1. In 2023, U.S. auto sales totaled approximately 14 million units, reflecting a slight decline from previous highs.
  2. Global automotive output is expected to slow down to 0.8% growth in 2024, after an increase of 11% in 2023.
  3. The Volkswagen Group reported the highest revenue among automakers at around EUR322 billion in 2023.
  4. Electric vehicle (EV) sales accounted for approximately 4% of total vehicle sales globally in 2023.
  5. The global market for electric vehicles is projected to reach over $1 trillion by 2029.
  6. The average annual revenue per dealership in the U.S. is approximately $74 million, and 1-2% of that is profit.
  7. The automotive aftermarket industry is worth $85 billion, driven by increased vehicle ownership and maintenance needs.
  8. In Europe, EV sales are expected to account for more than 30% of total car sales by 2030. Right now, Europe is the largest market for plug-in EVs after China.

Automotive Marketing Statistics

The automotive marketing is reeling from the supply chain issues that started in 2020. Even back then, when people wanted to buy cars but they weren’t available, automakers and dealerships invested a lot in marketing.

Today, the supply chain issues have eased up and buying a new car no longer takes months. The competition is high again. So how do automotive companies use marketing to get those clients.

Let’s look at these statistics about automotive marketing and find out.

  1. 90% of car buyers do online research before making a purchase. 
  2. Dealers that use marketing automation are 2X as likely to see a higher ROI than those who don’t. 

Did you know that hundreds of automotive companies use Syncapps to improve their marketing automation. Check out our free guide and learn how they do it. 

  1. Video marketing helps 40% of new car shoppers discover vehicles they hadn’t even previously considered. 
  2. Automotive accounts for a huge portion of US consumer spend: 23% of all retail sales happened in automotive in 2023. 
  3. Marketers have a real chance to influence purchase decisions in automotive as only 1 out of 3 car buyers knows exactly what car they want. 
  4. Automotive companies pay an average of $250 for a lead and this figure is on an upswing as more money is invested in advertising. 
  5. The average car buyer spends 33% of their online research time on a mobile device. 
  6. 54% of car shoppers would pay more for a better buying experience. 
  7. Most transactions in automotive are still ocmpleted in-person (37%), followed by phone calls, and online shopping. 
  8. 76% of consumers would stop doing business with an automotive company after a single bad experience. 
  9. 93% of automotive marketers believe AI will have a positive impact on their business. 

Automotive Staffing Statistics

The automotive industry is one of the biggest employers in the world. Despite offering above-average salaries, automakers are often struggling with filling up their open positions.

More on this below, in the automotive statistics about staffing. 

  1. The automotive industry employs approximately 100 million people across various sectors globally as of early 2024.
  2. The European auto industry accounts for 7% of all the jobs on the continent. 
  3. About 60% of automotive companies report difficulties in hiring skilled labor, particularly in manufacturing and technology roles.
  4. Non-production roles account for nearly 25% of total employment within large automotive firms due to increasing complexity and specialization needs.
  5. There is a 67% turnover in auto sales jobs. 
  6. 2 out of 3 car dealers have no staffing strategy. 
  7. 78% of millennials were strongly influenced by how innovative an automotive company was when deciding whether to work there or not. 
  8. The average salary for a mechanical engineer is over $95,000, with software engineers and data scientists often making more than that. 

Electric Cars Statistics

  1. Global electric vehicle sales reached approximately 14 million units in 2023, representing a significant increase from previous years.
  2. By the end of the decade, it is estimated that 30% of the cars on the roads will be electric.
  3. Electric vehicles accounted for about 14% of all new car sales worldwide in early 2024, up from less than 1% a decade ago.
  4. Lithium-ion battery prices have fallen by 89% in the last decade, which explains a lot of the growth of the EV cars industry. 
  5. Another study says that 17 million EVs will be sold by the end of 2024. 
  6. 95% of all cars sold in Norway are electric. Sweden follows, with 60% of cars sold being EVs. 
  7. There are 40 million electric cars in use right now. 

Now that we know where the market currently stands, let’s take a look at the future of the automotive industry. 

  1. The autonomous vehicle market is currently valued at approximately $207 billion and is expected to grow tenfold over the next decade.
  2. Searches related to autonomous driving technologies have surged by over 1,029% over the past ten years.
  3. By 2040, it’s estimated that there will be around 33 million autonomous vehicles on roads worldwide.
  4. The biggest rotation of cars (EVs vs non-EVs) on the roads is expected to take place in the 2030s. Until then, most cars will use internal combustion. 
  5. While electric car sales remain below expectations, with price being cited as the main concern by consumers, the outlook for future sales is a good one. 
  6. Consumers are beginning to show interest in giving up car ownership in favor of car subscriptions. 
  7. APAC is the highest-potential region for automakers, with a very low car penetration. 

Automotive Statistics — Wrapping Things Up

The automotive market has always been fascinating but with EVs taking center stage now, followed by autonomous vehicles, and even hydrogen-based ones, the stakes are higher than ever.

The automotive statistics above paint a clear picture: consumers expect automakers to keep innovating but they also want those innovations at friendlier prices (price tags are what prohibit most buyers to jump on the EV bandwagon). Quite the tall order, right?

John manages customer onboarding at Cazoomi. Enjoys working out, family time, and traveling the Philippines.
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