It feels weird to talk about the 2025 integration trends. We’ve been in this industry since 2009 and, to be perfectly honest, we’ve never adhered to trends.
Might I even be as bold as to say that we’ve generated some of those trends? For instance, when everyone was dead set on doing iPaaS for enterprises and charging them an arm and a leg for it, we democratized data and made integration available to nonprofits and SMEs at a fraction of the cost our competitors were charging.
You can read more about our take on iPaaS and our manifesto here. For now, let’s stick to the 2025 integration trends.
I’ll tell you what we’ve been noticing in our industry in a second. But first, a quick primer.
The iPaaS (Integration Platform as a Service) industry is still growing, believe it or not. It is expected to grow from $12.87 billion in 2024 to $78.28 billion by 2032, at a CAGR of 25.3% during the forecast period.
Not bad!
What’s fueling this growth, you ask? Especially since the CRM and marketing automation markets expect a slower growth rate.
While traditionally, the growth of the iPaaS/integration industry has been strongly correlated with these two (especially CRMs), it’s beginning to detach itself from them. As most CRMs become behemoths with millions of features, their users look for solutions to simplify them.
Integration is one of those solutions: by integrating your CRM with your marketing automation platform, for instance, you can spend less time in your CRM dashboard and thus be less overwhelmed by the myriad of menus you can access at a glance.
Another strong driver of this growth is precisely what we started doing back in 2009 (glad to see our peers catch up!). As integration becomes more affordable, the small companies and nonprofits that couldn’t touch it before are now free to jump on the bandwagon.
OK, enough intro. Let’s take a look at the 2025 integration trends.
Gone are the days when you needed a PhD in computer science to connect your marketing platform to your CRM. In 2025, no-code integration solutions will be the reigning champions of the tech world. Think of them as the DIY kits for entrepreneurs who would rather not spend their weekends wrestling with complicated code.
And yes, this goes for enterprise-level integration too. Even if you have an in-house IT team, they can spend their time elsewhere.
While there are still some open-source integration platforms, those are typically used by ultra-large enterprises with very specific needs or tech companies.
Check out the top Salesforce integration solutions for small businesses, for instance. No-code reigns supreme and this is not a trend that will stop any time soon.
No-code platforms are designed for people who want to spend less time coding and more time doing what they love: growing their businesses. With intuitive drag-and-drop interfaces and pre-built templates, these solutions allow users to set up integrations without needing to break out the old coding textbooks.
Not to brag but did you know that we were using drag-and-drop options on our integration platform long before it was cool? Just drag, drop, and voila! You’ve got yourself a seamless connection that even your grandma could set up (if she’s into that sort of thing).
Whether you’re looking to connect your email marketing software to your CRM or the flow of Facebook Leads to Salesforce, SyncApps makes it easy.
Don’t believe us? Schedule a free demo!
If you thought automation was cool, get ready for hyper-automation, where we take things to the next level. In 2025, businesses will focus on automating as many processes as possible, from data entry to customer service interactions.
Hyper-automation will allow organizations to streamline operations and eliminate those pesky manual tasks that just take up your time.
Hyper-automation is more than just a buzzword; it involves using advanced technologies like AI, machine learning, and integration tools to automate complex business processes. This means you can automate repetitive tasks across multiple platforms, improving efficiency and allowing your employees to focus on higher-value work.
With SyncApps, hyper-automation becomes your best friend. We help you connect various applications so that they can work together automatically, eliminating tedious manual processes. It’s like having a personal assistant that never takes a day off.
Hyper-Automation in Action
Let’s say you run an online retail store. With hyper-automation, you can set up a workflow where every time a customer makes a purchase, it automatically triggers several actions: the inventory updates, a confirmation email is sent, and the order information is sent to your shipping partner. With SyncApps, you can create these workflows effortlessly, ensuring that your operations run smoothly and efficiently.
All you need to do is integrate your Salesforce and NetSuite accounts.
Artificial Intelligence (AI) and Machine Learning (ML) are not just for sci-fi movies anymore. In 2025, they will be integral to integration strategies, helping businesses analyze data and make informed decisions faster than you can say “data-driven insights.”
82% of companies already use AI or explore using it. And they will soon do so through the integration solutions they use too.
AI and ML will play a crucial role in enhancing integration solutions by providing advanced analytics and insights. By analyzing data from various sources, these technologies can identify trends, predict customer behavior, and suggest actionable strategies to improve business outcomes.
At SyncApps, we leverage AI where it matters, not just to check a box. For instance, to optimize your integration processes. We analyze user behavior and predict which integrations will benefit you most.
It’s like having a crystal ball, but way more reliable — and it won’t crack under pressure.
In an age where data breaches are the norm, 2025 will see a heightened focus on data privacy and security in integrations. Businesses will be more cautious about how they share data between applications, ensuring compliance with regulations like GDPR and CCPA.
As more businesses adopt cloud solutions and integrate third-party applications, the risk of data exposure increases. Therefore, implementing robust security measures and maintaining compliance with data privacy regulations will be essential for any organization.
SyncApps understands that security is non-negotiable. Our platform offers robust security features to protect your data while ensuring seamless integration. And yes, we are compliant with both GDPR and CCPA, as well as many other security and data privacy regulations.
This 2025 integration trend is not exactly new, but we see it gaining more traction. In 2025, businesses will adopt an API-first approach to integration, meaning they’ll design their applications with APIs as a priority.
This will allow for more flexibility and scalability, enabling organizations to adapt to changing market conditions faster than you can say “pivot.”
An API-first strategy allows businesses to create modular applications that can easily interact with other services. By prioritizing APIs, companies can ensure that their systems can evolve as new technologies emerge, allowing for seamless integration with future solutions.
This is one of the 2025 integration trends we’ve been most anxious to finally happen. Because who’s got time for a scheduled sync? Your customers certainly don’t want to be left out of that discount campaign just because their data wasn’t synced in time to your marketing automation platform.
Real-time data integration allows businesses to receive and act on data as it happens, rather than waiting for batch processes that may run on a schedule. This immediacy can significantly enhance decision-making and improve customer experiences.
SyncApps helps you achieve real-time data integration, allowing your teams to access the most up-to-date information without the delays of outdated systems. It’s like having a crystal-clear view of your business landscape while everyone else is still fumbling around in the dark.
Want to see our real-time integration platform in action? Schedule a free demo, what have you got to lose?
With the rise of IoT devices (almost 19 billion of them globally!), 2025 will see a significant increase in the need for IoT integration. Businesses will want to harness the data collected from various devices to improve processes and customer experiences.
IoT integration enables businesses to connect devices like sensors, wearables, and smart appliances to their existing systems. This allows organizations to collect valuable data and automate processes based on real-time insights from these devices.
Collaboration will be a key focus for businesses in 2025. Companies will need to ensure that their teams can easily communicate and share information across different platforms. Integration will play a crucial role in facilitating this collaboration.
As remote and hybrid work is still gaining traction, the need for seamless communication tools will rise. Organizations will seek integration solutions that allow their teams to collaborate efficiently, regardless of their physical location.
SyncApps is used by a lot of remote or hybrid teams and the main benefit they quote is the fact that all their staff members have access to the same data all the time. Gone are the days when a sales rep had to email their marketing colleague to ask for the latest email marketing campaign results.
Yes, you can finally stop hearing, “Did you get my email?”
As you’ve probably seen by now, none of the 2025 integration trends above bring anything earth-shattering. Which is, perhaps, the most important trend of all.
iPaaS or integration is now a mature market. It no longer needs shiny breakthroughs to prove its worth. People already know that integration is a must-have for most businesses.
Is it a cornerstone in your business? If not, it’s never too late. Start here, on the integration platform trusted by over 25,000 businesses and nonprofit organizations.
