You already know that Salesforce is a complex CRM that can help you improve your sales. However, you wouldn’t be here if you didn’t also know that Salesforce integration is crucial to your business.
10 years ago, you could have gotten by on a CRM alone, although it wasn’t ideal. These days, you need your CRM to “speak” to your other mission-critical solutions.
Here’s why:
Could you get by without them? Yes, but it would be a pain!
Just remember the first time you had to import data from Salesforce into Mailchimp or Constant Contact manually. What if you never had to worry about that again?
This is what using Salesforce integration solutions helps with:
Without integration, you often rely on manual data entry and updates, which can lead to errors, data silos, and inefficiencies. By integrating Salesforce with other tools like marketing automation, accounting, and customer service platforms, you ensure that data is automatically synced across all systems.
This eliminates the need for duplicate data entry, reducing errors and saving valuable time.
For example, when you integrate Salesforce with an email marketing platform like Mailchimp, customer data like email addresses, purchasing history, and preferences are automatically updated.
This ensures that your marketing campaigns are always based on the latest customer data, leading to more accurate targeting and improved conversion rates.
Customers expect seamless, personalized experiences at every touchpoint. By integrating Salesforce with tools that handle customer interactions, such as eCommerce, support, and email marketing platforms, businesses can gain a 360-degree view of their customers.
For instance, integrating Salesforce with a customer service platform allows your support team to access customer history, previous interactions, and case details all in one place.
This means that when a customer contacts support, the agent has the context they need to resolve issues quickly and efficiently, leading to higher customer satisfaction and loyalty.
When Salesforce is integrated with marketing tools, sales and marketing teams can work together more effectively. Data from marketing campaigns, such as leads generated, interactions, and conversion rates, is synced with Salesforce, giving sales teams access to real-time insights.
This integration helps identify which leads are ready for follow-up, ensuring that marketing-qualified leads (MQLs) are seamlessly handed over to sales.
The improved alignment between marketing and sales helps businesses close deals faster, improving overall revenue.
Integrating Salesforce with project management and communication tools can streamline workflows and automate repetitive tasks. By automating tasks such as updating contact records, scheduling follow-ups, or sending out post-sale emails, businesses can free up employees to focus on higher-value activities.
Additionally, integrated systems reduce the time spent switching between different tools. Your employees have everything they need in one place, increasing productivity and efficiency.
When Salesforce is integrated with analytics tools like Google Analytics or business intelligence platforms like NetSuite, it becomes much easier to track key performance indicators (KPIs) and generate comprehensive reports. This unified data allows for deeper insights into sales trends, customer behavior, and overall business performance.
These insights enable businesses to make data-driven decisions, adjust strategies in real time, and identify opportunities for growth.
As your business grows, so do your software needs. Integration ensures that your tools scale with your business.
When Salesforce is connected to other business-critical apps, it allows for smoother operations, as new teams and departments can quickly adopt the platform without the need for complex migrations or disruptions.
In summary, integrating Salesforce with other solutions is critical for businesses looking to streamline operations, improve customer experience, and make data-driven decisions. The right integrations can significantly enhance productivity, reduce manual processes, and help businesses grow more efficiently.
Now that you know why you need Salesforce integration solutions, let’s find the best of them — you don’t need to go into debt to have proper data management.
Affordability means different things for different businesses—for some, $100 a month can be too much, while for others, $10,000 is no problem, as long as the solution has a good ROI.
So we’ve gathered solutions at all price points. You decide which Salesforce integration solutions is affordable for you.
The SyncApps Salesforce integration is not just affordable, it’s also built to scale along with your business. As one of the oldest Salesforce integration solutions on the market, we’re proud to say that we’re an iPaaS leader, with thousands of people using our platform every month.
Curious why we’re the preferred affordable Salesforce integration solution? Don’t take our word for it, test it out yourself — it’s 100% free, you don’t even need a credit card.
Main Features:
Cost-Benefit Analysis
We offer paid plans starting at $49.99/month and a 28-day free trial.
SyncApps is an affordable Salesforce integration solution, but that doesn’t mean that we’ve compromised on quality. On SyncApps, you’ll find features that other platforms cannot replicate, like real-time sync, along with customizations that go beyond what Salesforce offers natively.
Plus, our pricing comes with no unpleasant surprises. You get virtually unlimited syncs, so you never have to worry about going over budget.
Zapier is a popular automation tool that enables integrations between thousands of apps, including Salesforce. It’s known for its simplicity and a wide range of available integrations, making it an ideal option for businesses looking for affordable and easy-to-use solutions.
Main Features
Cost-Benefit Analysis
Zapier offers a free plan with limited tasks, while paid plans start at $19.99/month. For small businesses that need a lightweight, user-friendly integration platform, Zapier’s affordability and flexibility are hard to beat.
However, its limitations in complex workflows and real-time sync may require an upgrade to higher-tier plans. We advise caution: the higher-tier plans are often more expensive than they look because you pay per action.
Integromat (now Make) is a visual automation platform that allows users to create complex integrations between Salesforce and other apps. It is known for its ease of use and rich features, allowing users to set up highly customized workflows.
Main Features:
Cost-Benefit Analysis: Make offers a free plan with up to 1,000 operations/month, while paid plans start at $9/month. This makes it one of the most affordable tools available for businesses that need more advanced workflows and data processing capabilities.
The first three pricing tiers, however, are designed for individuals — a business cannot get by on them. So the real pricing for businesses starts at $29/month.
Workato is an enterprise-grade automation platform, but it also caters to small businesses with affordable pricing. It allows users to create complex integrations between Salesforce and other business applications through pre-built recipes and custom workflows.
Main Features:
Cost-Benefit Analysis
Workato’s pricing starts at around $10,000/year, but small businesses can access more affordable plans depending on usage. This is one of the pricier solutions on our list, so we strongly suggest starting with a free trial.
Tray.ai is an integration platform that offers powerful automation and workflow capabilities for businesses looking to connect Salesforce with other tools. It supports integrations with a wide range of apps, offering flexibility to adapt to any business need.
Main Features:
Cost-Benefit Analysis
Tray.ai offers a free trial, with paid plans starting at around $600/month. While it’s on the pricier side, Tray.ai’s extensive capabilities and powerful customization features offer significant value, especially for businesses that require more complex integrations.
MuleSoft is an integration platform owned by Salesforce itself, designed to offer deep, seamless integrations between Salesforce and other business apps. It’s highly scalable and suitable for businesses that need to integrate a large number of systems.
Main Features:
Cost-Benefit Analysis
While MuleSoft is a powerful tool, it is generally more expensive than others on this list, with pricing starting at around $6,000/year. However, its seamless Salesforce integration and scalability make it a valuable investment for companies with growing needs.
Is MuleSoft an affordable Salesforce integration solution? Yes, if you’re an enterprise.
Jitterbit is an integration and API management platform that provides businesses with the ability to create and manage integrations between Salesforce and other applications. It is known for its easy-to-use interface and robust data management features.
Main Features:
Cost-Benefit Analysis
Jitterbit pricing starts at $1,000/year, which makes it a mid-range option, not necessarily an affordable Salesforce integration solution. Given its solid features and ease of use, the tool offers good value for businesses that need comprehensive Salesforce integrations without breaking the bank.
Pabbly Connect is an emerging automation tool that offers affordable integrations between Salesforce and other business applications. It’s ideal for small businesses looking for a budget-friendly alternative to more expensive tools.
Main Features:
Cost-Benefit Analysis
Pabbly Connect offers a free plan with 100 tasks/month, with paid plans starting at $19/month and a lifetime plan. This makes it one of the most affordable options on the market, especially for smaller businesses with basic integration needs.
However, Pabbly Connect does not have all the features that other affordable Salesforce integration Solutions like SyncApps or Celigo have, so hunt the bargain at your own risk.
Coupler.io is a simple data integration platform that allows users to automate the synchronization of Salesforce data with Google Sheets, Excel, BigQuery, and other cloud-based tools. It’s an excellent choice for businesses looking to automate data flows without complex setups.
Main Features:
Cost-Benefit Analysis
Coupler.io offers a free plan with limited functionality, and paid plans start at $24/month. Its simplicity and low cost make it ideal for small businesses looking for a no-frills way to integrate Salesforce with other data platforms.
Coupler.io is an affordable Salesforce integration solution, but it doesn’t go as deep as others on this list.
Celigo is a leading integration platform that offers affordable and scalable Salesforce integration solutions. It allows users to create custom automations and workflows to streamline business operations.
Main Features:
Cost-Benefit Analysis
Celigo’s pricing starts at around $600/month, but its rich features and flexibility make it a valuable tool for businesses looking to grow and scale their integrations.
While it’s not exactly an affordable Salesforce integration solution, it’s worth it for the right enterprise.
Choosing the right Salesforce integration solution depends on your business size, budget, and integration needs.
Of course, we’d like to have you on SyncApps, but we want you to be confident in your choice first. Platforms like Zapier and Pabbly Connect offer budget-friendly options, while tools like MuleSoft and Tray.ai provide advanced features for growing businesses.
Ready to try the affordable Salesforce integration solution that thousands of small businesses and nonprofits rave about? Start here!
