50 Marketing Automation Statistics and Facts to Fuel Your 2025

Marketing automation is one of the most dynamic industries out there — there’s always something new to automate, right? 

However, we don’t recommend automating just for the sake of keeping up with the trends. 

Between juggling social media platforms, email campaigns, and the occasional existential crisis, it’s easy to get overwhelmed. But this is where knowing your marketing automation statistics can be your lifebuoy. 

Why? Because knowledge is power — especially when it comes to such a complex field.

First off, understanding these statistics can help you make informed decisions. We’re talking about real strategies that can transform your campaigns from “meh” to “wow.” 

Ever heard the saying, “What gets measured gets managed”? Well, that’s especially true in marketing automation. With a solid grasp of stats, you can identify trends, optimize your strategies, and — dare I say — outsmart your competitors.

50 Marketing Automation Statistics Every Marketer Needs to Know in 2025 and Beyond

For your viewing pleasure, we have divided these marketing automation statistics into several categories — just in case you want to skip to the section you’re most interested in. 

Let’s dive right in!

General Marketing Automation Statistics

1. The global marketing automation market is projected to reach $13.71 billion by 2030.

2. Between 2021 and 2024, the worldwide marketing automation industry revenue is forecasted to grow by 38.2%, reaching approximately $6.62 billion by the end of 2024.
3. Companies using marketing automation experience an average increase in qualified leads by up to 451%.
4. Marketing teams use 76% more automation software compared to sales teams and 136% more compared to finance teams.
5. Marketing automation can reduce operational costs by approximately 25-30%, allowing businesses to allocate resources more efficiently.
6. 91% of marketers say that marketing automation helps them achieve their objectives.
7. A whopping 79% of top-performing companies have been using marketing automation for two years or more. 
8. Only 18% of B2B marketers state they use marketing automation that’s integrated with a customer data platform.

By the way, did you know that automation and integration go hand in hand? Take your automation to the next level — automate data migration between your CRM and your email marketing platform on SyncApps.

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Marketing Automation Statistics: Email Marketing

9. Global email users reached approximately 4.5 billion in 2024 and are projected to grow to 4.8 billion by 2027.
10. This is why email is the most automated platform, followed by social media (40%) and paid ads. 

11. Automated emails generate 320% more revenue than non-automated emails.
12. For every $1 spent on email marketing, the average return is $36, delivering a whopping 3600% ROI.
13. 88% of email users check their inbox multiple times a day.
14. 31% of all email orders are generated from automated emails.
15. 63% of marketers report using automation for email marketing, making it the most automated channel.
16. The average open rate for automated emails is 35.64%, with a click-through rate (CTR) of 2.02%.
17. 58% of businesses have included automation as part of their email marketing strategy in 2024.
18. 47% of companies use automation for sending welcome emails.
19. 22% of marketers report click-through rates over 20%, compared to the industry average of 10.69%.

Get more out of your email marketing automation. Integrate your email platform with your CRM or ERP. Start here!

Marketing Automation Statistics: CRM (Customer Relationship Management)

20. Around 76% of companies use marketing automation, with CRM being a major component. 
21. Automated customer journeys are reported to be fully automated in only 10% of cases.
22. Businesses using CRM automation see an average increase in lead conversion rates by up to 30%.
23. Companies that use CRM systems effectively can increase sales by up to 29%.

Does your CRM “speak” to your email automation platform? No? Then, you’re potentially leaving another 30% conversion rate increase on the table.

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Marketing Automation Statistics: Social Media

24. 50% of marketers report using automation for social media management.
25. Nearly 29% of marketers plan to implement automation for social media management in the coming year.
26. Marketers using social media automation report an average engagement increase of 20-30% per post.
27. Companies that automate their social media posting see a reduction in time spent on content creation by about 30%.

Marketing Automation Statistics: Content Marketing

28. Over half (55%) of marketers automate onboarding and post-purchase emails as part of their content strategy.
29. About 35% of marketers utilize marketing automation for content creation and outreach services.
30. 47% of them are sure that automation is worth the price. 
31. Businesses that use automated content distribution see engagement rates increase by over 50% compared to manual methods.
32. Automated newsletters have an open rate that is typically higher than manually sent newsletters by about 20-30% on average.
33. 83% of customers are happy to share their personal data if that means they will receive personalized content. 

Marketing Automation Statistics: Lead Generation

34. 85% of companies use email marketing for lead generation. 
35. About 67% of marketers use automation for drip or nurture campaigns.
36. Companies that use marketing automation see a 45% increase in qualified leads. 

Marketing Automation Statistics: Performance and ROI

37. Marketers who leverage automation are reported to be 46% more likely to have an effective marketing strategy compared to those who do not use it.
38. Nearly two-thirds (66%) of surveyed marketers state their current marketing automation is “somewhat successful” in achieving objectives, with another 25% saying it’s “very successful”.
39. Automated campaigns yield an average CTR that is approximately three times higher than traditional campaigns due to better timing and relevance.
40. 59% of marketers believe that email is over twice as effective as other channels. 
41. Companies that automate their marketing see a 12% reduction in overhead costs.
42. Marketing automation is responsible for a 14.5% increase in sales productivity. 
43. 63% of companies who outperform their competitors use marketing automation. 
44. Small businesses see a 25% increase in marketing ROI when they start using automation.

Marketing Automation Statistics: Adoption Rates

45. Approximately three-quarters (76%) of businesses currently utilize some form of marketing automation technology as part of their strategy in 2024, reflecting widespread adoption across various sectors.
46. Among companies not currently using marketing automation, about one-quarter (26%) plan on adopting it within the next year.
47. Over half (61%) of marketers expect their budgets for marketing technology — including automation tools — to increase moderately or significantly within the next fiscal year, according to recent surveys conducted among industry professionals.

Marketing Automation Statistics: Future Trends

48. The adoption rate for marketing automation tools is expected to rise significantly, with projections indicating that around 80-90% of companies will be using some form of it by the end of 2025.
49. Personalization through automated systems is anticipated to become even more critical, with studies showing that personalized emails generate 58% higher transaction rates than generic ones moving forward into 2025 and beyond.
50. AI-powered marketing automation is expected to grow at a CAGR of 25% in the next years.

Beyond Marketing Automation Statistics

The numbers are unequivocal: marketing automation works. It gets you better ROI, faster lead conversion, better lead generation, and everything in between. 

Once again, that doesn’t mean you should automate everything you do. As always, balance is key.

At SyncApps, for instance, even though automation is our core business, we’ve kept the human touch. Our 24/7 support department is 100% human-powered and that helped us stay an iPaaS leader. 

Want to see what else keeps us on the leaderboard? Let’s put these marketing automation statistics to good use and get you started on the automation that matters: enhancing personalization and breaking down data siloes between your sales and marketing applications.

Try SyncApps for free! What have you got to lose?

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