Best NPSP/NPC to Mailchimp Integration Tools: 8 Top Solutions for Nonprofits
Looking for NPSP/NPC to Mailchimp Integration Tools? Check out These 8!
When it comes to running a successful nonprofit, effective communication with your supporters is key. Nonprofits need to manage donor information, maintain engagement, and communicate campaign updates efficiently. That’s where integrating tools like Salesforce Nonprofit Success Pack (NPSP) or Salesforce Nonprofit Cloud (NPC) with email marketing platforms like Mailchimp can make a world of difference.
However, finding the right integration solution tailored to the specific needs of nonprofits—especially in terms of ease of use, pricing, and functionality—can be a daunting task. Here are the 8 best NPSP/NPC to Mailchimp integration tools that can help streamline your nonprofit’s marketing and donor management efforts.
Why Do You Need NPSP/NPC to Mailchimp Integration Tools in the First Place?
Nonprofit budgets are tight. We know this very well because we work with thousands of them. So why add another paid tool to your stack?
Well, because NPSP/NPC to Mailchimp integration tools have incredible ROI. Our nonprofit clients report 4-digit ROI.
How do they achieve it? They leverage the integration to the fullest. Some of the key benefits they reap are:
Automated Data Synchronization
Nonprofits handle a vast amount of donor data, from contact details to donation history. Manually updating this data across platforms is not only time-consuming but prone to errors.
Integration tools automatically sync donor data between Salesforce NPSP/NPC and Mailchimp, ensuring your mailing lists are always accurate and up-to-date. This reduces administrative burdens, freeing up valuable time to focus on your mission.
Personalized Donor Engagement
Effective communication is all about personalization. Integration tools allow you to sync donor information, including custom fields from Salesforce, into Mailchimp. This enables you to create highly personalized email campaigns that speak directly to donors’ interests, past contributions, or event attendance.
Personalization increases engagement rates (it can increase open rates alone by 28%!) and fosters stronger connections with supporters, leading to more donations and long-term relationships.
Automated Segmentation and Targeting
With NPSP/NPC to Mailchimp integration, nonprofits can easily segment their donor lists based on factors such as donation amount, frequency, or involvement in specific programs. This segmentation allows for more targeted email campaigns, ensuring the right message reaches the right audience.
For instance, you can send exclusive updates to major donors or craft specific appeals to lapsed donors, helping increase the effectiveness of your fundraising efforts.
Real-Time Campaign Tracking
Integration tools provide real-time syncing and reporting, allowing you to track the success of Mailchimp campaigns directly in Salesforce.
Whether you’re monitoring open rates, click-throughs, or overall engagement, having this data within NPSP/NPC helps refine your outreach strategies. It also gives insight into how donors interact with your content, allowing for smarter decision-making.
Cost-Effective Operations
Lastly, automation reduces the need for manual labor and helps cut down on operational costs. Many NPSP/NPC to Mailchimp integration tools offer special nonprofit pricing, making these solutions affordable even for smaller organizations.
Convinced that you need such a solution? Cool, now let’s make sure you choose the right one for your nonprofit.
8 NPSP/NPC to Mailchimp Integration Solutions
We’re starting with SyncApps, of course! Not just because we’re biased but also because we’ve become the preferred solution for nonprofits. You’ll see why in a second.
In the meantime, you can read why hundreds of nonprofits run on SyncApps here.
- SyncApps by Cazoomi — NPSP/NPC to Mailchimp Integration with Nonprofit-Specific Features
At SyncApps, we’ve been supporting nonprofits for more than two decades. Beyond our nonprofit-specific features built into the NPSP to Mailchimp integration, we work closely with nonprofit partners to help you make the most out of your integration.
Download the guide for nonprofit marketing here.
Key Features
- Bidirectional sync: automatically sync contacts, donors, and leads between Salesforce NPSP/NPC and Mailchimp.
- Segmentation: SyncApps allows you to segment your donor data in Salesforce and Mailchimp, ensuring that your campaigns target the right audience at the right time.
- Automation: schedule sync intervals so your data is always up to date without manual intervention.
- Point-and-click user-friendly setup: we know nonprofits don’t have huge tech departments, so we made sure you don’t need them. The NPSP/NPC to Mailchimp integration is easy to set up — you’ll be done in minutes, not days.
- Drag-and-drop Custom field mapping: allows you to map Salesforce custom fields to Mailchimp, enabling personalized marketing campaigns.
- 24/7 support with real humans: we’re always in your corner, and we won’t forsake you to an AI chatbot.
Nonprofit-Specific Benefits:
- Discounted pricing: we offer special pricing for nonprofits, with plans that scale as your organization grows.
- Donation & engagement syncing: track donations and supporter engagement within both NPSP/NPC and Mailchimp so you can monitor donor journeys more effectively.
Pricing: Starting at $49/month, with special nonprofit discounts available.
Zapier is another versatile option for integrating Salesforce NPSP/NPC with Mailchimp. While not designed specifically for nonprofits, it is highly customizable and easy to use, making it a good option for smaller organizations with limited tech resources.
Key Features
- Easy-to-use interface: you don’t need a developer to set up integrations.
- Hundreds of apps: connect Salesforce NPSP to various other nonprofit tools like Google Sheets, Slack, and more.
- Trigger-based automations: automate actions such as syncing new contacts and updating mailing lists.
Nonprofit-Specific Benefits:
- Flexible pricing: You pay based on the number of zaps (automations) you use, so small nonprofits with light needs can keep costs low.
Pricing: Free for basic use and 100 tasks, with paid plans starting at $19.99/month.
Outfunnel provides deep CRM and email marketing integration, ideal for nonprofit organizations using NPSP and Mailchimp. It offers advanced automation, tracking, and reporting to ensure your email campaigns are highly targeted and effective.
Key Features
- Auto-syncing: ensures all contact updates in Salesforce NPSP are mirrored in Mailchimp.
- Email campaign tracking: track email opens, clicks, and donor engagement directly within Salesforce.
- Lead scoring: identify your most engaged donors based on their email interactions.
Nonprofit-Specific Benefits:
- Donor journeys: track donor behavior over time to build stronger relationships.
- Free plan: Outfunnel offers a free plan, ideal for smaller nonprofits with limited resources.
Pricing: Free for up to 500 contacts, with paid plans starting at $29/month.
As the name suggests, ChimpConnect is designed specifically to connect Salesforce NPSP/NPC with Mailchimp. It’s a new-comer in this industry but so far, it looks promising.
Key Features
- Auto-sync: automatically sync your Salesforce donor lists with Mailchimp.
- Custom fields: supports the syncing of custom fields, ensuring that all relevant donor data is available for personalized campaigns.
- Easy setup: no coding skills are required, and you can set up the integration quickly.
Nonprofit-Specific Benefits:
- Nonprofit Pricing: ChimpConnect offers special pricing for nonprofits, making it accessible for smaller organizations with limited budgets.
Pricing: starts at $39/month with nonprofit pricing available.
Workato is a powerful integration platform that allows you to connect Salesforce NPSP/NPC with Mailchimp, among other tools. Its automation capabilities make it a strong choice for larger nonprofits with complex workflows.
Key Features:
- Intelligent automations: automate donor management and marketing tasks with AI.
- Advanced workflow design: create custom workflows to streamline operations.
- Customizable: supports deep customization for nonprofits with specific needs.
Nonprofit-Specific Benefits
- Nonprofit discounts: tailored pricing for nonprofit organizations.
Pricing: Custom pricing available. However, this is one of the more expensive NPSP/NPC to Mailchimp integration tools, with prices around $10,000/year.
MuleSoft offers a comprehensive integration solution that can connect Salesforce NPSP/NPC with Mailchimp as well as other key nonprofit tools. This platform is best suited for larger nonprofits with complex integration needs.
Key Features
- Data synchronization: MuleSoft enables real-time syncing of donor data between Salesforce and Mailchimp.
- Advanced API management: nonprofits with more complex data requirements can build custom API-based integrations.
- Automation: automates the flow of data and processes between Salesforce and Mailchimp.
Nonprofit-Specific Benefits
- Custom solutions: MuleSoft allows highly customizable integrations that cater specifically to nonprofit requirements. While they are not pre-built, if you have the in-house technical skills, you can create them yourself.
- Donor journey mapping: track and optimize donor engagement across various channels.
Pricing: Custom pricing based on nonprofit needs. Expect to pay upwards of $6,000/year.
Tray.ai offers a flexible, low-code integration platform that is perfect for nonprofits looking for custom Salesforce NPSP to Mailchimp integration without the need for extensive technical skills. Tray.ai focuses on ease of use and scalability, making it suitable for organizations of all sizes.
Key Features:
- Drag-and-drop interface: build integrations using an intuitive drag-and-drop editor, ideal for nonprofits without an IT department.
- Automation workflows: automate donor data synchronization, list updates, and campaign tracking.
- Scalable integrations: Tray.ai grows with your nonprofit, accommodating more complex needs as your organization expands.
Nonprofit-specific benefits:
- Custom nonprofit pricing: tailored plans are available for nonprofit organizations.
- User-friendly for non-Tech teams: easy enough for staff without a technical background to manage integrations.
Pricing: Custom pricing available based on nonprofit needs. Expect to pay upwards of $600/month.
MC4SF (Mailchimp for Salesforce) is the app developed by the latter to integrate NPSP with Mailchimp. It has pretty basic features and tends to crash. However, Mailchimp no longer supports the app. However, some features have been upgraded in a new app using a Salesforce partner, Beaufort 12.
You can read more about MC4SF and our in-depth analysis here.
Key Features:
- Fast but not real-time sync: automatically syncs Salesforce contacts and leads to Mailchimp.
- Campaign reporting: you can see Mailchimp campaign metrics directly within NPSP/NPC and vice versa.
Nonprofit-specific benefits:
- Affordable pricing: MC4SF is the only free tool to integrate NPSP/NPC with Mailchimp. Still, the price is very indicative of the features and lack of support you can expect.
Conclusion: 8 Best NPSP/NPC to Mailchimp Integration Tools
Integrating Salesforce NPSP/NPC with Mailchimp is crucial for nonprofits to maintain seamless communication with supporters, automate email campaigns, and efficiently manage donor data.
There is no shortage of solutions that promise to do that for you. The choice is, obviously, yours.
Want to start integrating NPSP/NPC to Mailchimp now, in minutes, not months? Try SyncApps for free and leverage our onboarding support with real humans.
