In order to provide quality healthcare service while staying on top of their marketing and delivering government contracts, Qsource uses Salesforce for its contact management and Constant Contact for targeted marketing.
Qsource is a Nonprofit healthcare provider across the United States, and they work for government agencies, managed care contractors, physicians, hospitals, nursing homes, home health agencies, and many other healthcare professionals virtually.
Providing healthcare services for nursing needs is the most focus for the Qsource team, especially when the time of the pandemic.
With their two core systems, Salesforce only looks for demographic data for contacts and Constant Contact for catching all our campaigns and emails.
Through Salesforce and Constant Contact automation, they now have the ability to combine all their data and keep track of all the results and touchpoints in every facility.
Like a lot of Nonprofits Organizations, Qsource finds SyncApps a powerful automation software to seamlessly integrates data and highlight this feature:
Qsource, using their Constant Contact for Salesforce integration, can now sync Salesforce Campaigns to their Member List in Constant Contact. By doing so, they will be able to update their facility members accurately since all opt-outs are actively and automatically managed by SyncApps.
Syncing marketing metrics from Salesforce to Constant Contact will allow Qsource to sync opens, bounces, URLs clicked, and completed status to avoid clutter in Salesforce and create a task to send events from Constant Contact.
Using unique features like Constant Contact’s Open Rates and Click Rates right inside of Salesforce, it is easier to gain visualizations of marketing results and put them into action for more improvements and increased leads.