Y2 Yoga
Background
Situated in the heart of Charlotte, North Carolina, Y2 Yoga features a state-of-the-art 12,000 square foot studio, consisting of three practice studios, one that is non-heated and the other two are heated, where it conducts its yoga classes.
Y2 Yoga classes include hot power flow to non-heated power yoga, deep stretch to strength training, Ashtanga, and many more. Its approach is different from the ordinary as its Y2 Yoga power classes can give you a dynamic flow which focuses on cardio, flexibility, and strength.
If you are new to yoga, Y2 Yoga is the place to be. For beginners, classes emphasize the fundamentals of asana practice and at the same time, meet the needs of yogis who are more advanced, looking for practices that will help them in achieving the proper breathing techniques and correct alignment of postures.
Aside from their studios, they have a spa for those who are looking for massage therapy and other spa services, and a restaurant called Bistro La Bon that serves brunch, lunch, and dinner.
Rationale
Businesses under the health and wellness industry mostly deal with people who demand equal attention and services. But since Y2 Yoga has a significant number of members, it can be overwhelming for the business to provide a one-on-one approach.
While it has always been effective to be hands-on when managing clients, utilizing automation can make a big change in a business. However, it’s not easy to find the right provider that can really meet the requirements of a business.
Opportunity
Y2 Yoga uses Mindbody, a cloud-based business management software for businesses under the beauty, health, and wellness services industry, to monitor customer bookings, appointment cancellations, review sales information in real-time, access detailed reports, and more.
For its marketing efforts, the company utilizes two of the leading platforms for marketing automation namely Mailchimp and Infusionsoft.
With the help of SyncApps, Y2 Yoga is able to integrate Mindbody with Mailchimp and Infusionsoft.
Challenge
Y2 Yoga needed a platform which can help them target specific clients to send their email campaigns or newsletters as this is their primary business requirement.
Solution
With SyncApps integration for Mindbody and Mailchimp and Infusionsoft, Y2 Yoga was able to segment their MBO clients in Infusionsoft as different Tags and in Mailchimp as different Groups. By enabling the Complex Filtering criteria and Segmentation feature, they were able to pull specific records which are requirements of their business.
Let’s say, one of the customers of Y2 Yoga entered a class on X days or specific days under the specific MBO Service/Category which was set as the criteria in Step 5 of the Sync Profile. After the real-time integration wraps up, the records landed with new Infusionsoft Tag(s) and placed into Mailchimp Group(s). This made it easy for Y2 Yoga to run their Campaigns or Newsletters to specific customers.
Key Outcomes
- Using segmentation from Mindbody to their marketing automation solutions enabled real time reporting of their customers using their services and how to serve them better.
- Complex Filtering and Segmentation Features allow their instructors to focus on what they do best, which is teach and run the business instead of focusing on manually importing/exporting spreadsheets, daily, from Mindbody to Mailchimp or Infusionsoft.
